Live Platform Data · Updated Q2 2026

Cold Email Outreach Benchmarks by Industry

Aggregated, anonymized data from the DealForge platform across 15 B2B verticals. Use it to calibrate your outreach expectations and identify where you're leaving performance on the table.

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38%
Avg Open Rate
8%
Avg Reply Rate
2.4%
Avg Bounce Rate
15
Industries Tracked

Industry Benchmark Reports

Real Estate

42%
Open Rate
11%
Reply Rate
11
Emails/Meeting
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SaaS

35%
Open Rate
7%
Reply Rate
16
Emails/Meeting
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Marketing Agencies

41%
Open Rate
7%
Reply Rate
15
Emails/Meeting
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B2B Consultants

39%
Open Rate
9%
Reply Rate
12
Emails/Meeting
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Recruiting

40%
Open Rate
10%
Reply Rate
10
Emails/Meeting
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Insurance Brokers

36%
Open Rate
7%
Reply Rate
15
Emails/Meeting
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Dev Agencies

34%
Open Rate
6%
Reply Rate
18
Emails/Meeting
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Financial Advisors

37%
Open Rate
8%
Reply Rate
13
Emails/Meeting
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HR Tech

36%
Open Rate
7%
Reply Rate
16
Emails/Meeting
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Commercial Cleaning

43%
Open Rate
12%
Reply Rate
9
Emails/Meeting
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Accountants / CPAs

40%
Open Rate
9%
Reply Rate
12
Emails/Meeting
View full report →

Commercial Real Estate

38%
Open Rate
8%
Reply Rate
14
Emails/Meeting
View full report →

E-Commerce

37%
Open Rate
7%
Reply Rate
15
Emails/Meeting
View full report →

Staffing

41%
Open Rate
10%
Reply Rate
11
Emails/Meeting
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MSPs

38%
Open Rate
8%
Reply Rate
13
Emails/Meeting
View full report →

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Methodology

Data is aggregated from anonymized platform activity across DealForge users. No individual user or prospect data is exposed. Industries with fewer than 50 sends use cross-industry platform averages with an explicit note. Data covers the trailing 12 months, updated quarterly. Last updated: Q2 2026.