Insurance outreach competes in a crowded, low-trust category. DealForge data shows the highest-performing insurance cold emails lead with a specific risk or cost observation rather than product features — triggering loss aversion rather than pitching coverage.
Based on cross-industry DealForge platform data (industry-specific data pending volume threshold). All data is anonymized and aggregated — no individual user or prospect data is exposed. Industries below the 50-send threshold use cross-industry platform averages. Data covers the trailing 12 months. Last updated: Q2 2026.
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Insurance cold email averages 36% open rate on DealForge — slightly below the 38% platform average. The insurance category has trust challenges; subject lines that reference a specific risk or recent regulatory change outperform generic "review your coverage" lines by 15–20%.
Insurance outreach averages 3.5 follow-ups. The most effective cadence anchors follow-ups around time-sensitive hooks: renewal windows, rate change announcements, or recent local incidents relevant to the prospect's industry.
7% on the DealForge platform. Top insurance brokers hit 10–12% by personalizing the first email with a specific observation about the prospect's business risk exposure rather than leading with coverage options.