The ability of an email to reach the intended recipient's inbox rather than being filtered to spam or bouncing. Deliverability is determined by sender reputation, domain authentication (SPF, DKIM, DMARC), email content, and recipient engagement history.
Poor deliverability silently kills outbound campaigns. A 20% spam rate can permanently damage your sending domain, causing even transactional emails to land in spam. Dual verification (Hunter.io + ZeroBounce) eliminates role-based addresses, catch-alls, and invalid emails before they ever get sent.
DealForge runs every prospect email through 7 verification layers — MX record check, Hunter.io confidence score, ZeroBounce validation, role-based address filter, global suppression list check, and more — before flagging it as safe to contact.
DealForge puts Email Deliverability to work automatically — from ICP definition to verified leads to personalized outreach.
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