A detailed description of the type of company most likely to buy your product and deliver the highest lifetime value. An ICP defines firmographic attributes like industry, company size, geography, revenue range, and technology stack that characterize your best-fit customers.
Unlike buyer personas (which describe individual people), an ICP describes the target company. Building a precise ICP before prospecting dramatically improves email response rates and shortens sales cycles by ensuring reps only work accounts worth closing.
A SaaS founder defines their ICP as B2B SaaS companies with 10–50 employees, Series A funded, using Salesforce, headquartered in the US. Every prospect DealForge discovers is scored against this ICP.
DealForge puts ICP to work automatically — from ICP definition to verified leads to personalized outreach.
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