E-commerce outreach targets brand owners, buyers, and operators who juggle countless vendor pitches. DealForge platform data shows that e-commerce cold emails perform best when they lead with a specific ROI calculation or cost-savings claim backed by platform-specific data.
Based on cross-industry DealForge platform data (industry-specific data pending volume threshold). All data is anonymized and aggregated — no individual user or prospect data is exposed. Industries below the 50-send threshold use cross-industry platform averages. Data covers the trailing 12 months. Last updated: Q2 2026.
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E-commerce B2B outreach averages 37% open rate on DealForge. E-commerce operators are ROI-driven; subject lines with specific numbers (percentages, dollar figures) consistently outperform vague claims.
E-commerce sequences average 3.3 follow-ups. Timing follow-ups to platform-specific events (post-BFCM fatigue in December, Q1 planning in January) improves reply rates by aligning with natural buying moments.
7% on DealForge. The best e-commerce outreach includes a specific, verifiable claim about results with a comparable brand — generalized "we help e-commerce brands" pitches perform below average in this vertical.