Development agencies face a highly skeptical prospect base that receives daily outreach. DealForge data shows dev agency outreach succeeds when it references specific technical signals — job postings, tech stack, GitHub activity — rather than generic capability statements.
Based on cross-industry DealForge platform data (industry-specific data pending volume threshold). All data is anonymized and aggregated — no individual user or prospect data is exposed. Industries below the 50-send threshold use cross-industry platform averages. Data covers the trailing 12 months. Last updated: Q2 2026.
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Dev agency outreach averages 34% open rate on DealForge — below the cross-industry average. Technical buyers are among the most email-resistant prospects; relevance signals (referencing their actual tech stack or job postings) can push open rates to 40%+.
Dev agency sequences average 3.8 follow-ups — the highest alongside SaaS. A 4–5 touch sequence over 3–4 weeks, with each email offering a different value angle (audit, example, case study, direct ask), outperforms repeated "checking in" emails.
6% on the DealForge platform. Top dev agencies hit 9–11% by identifying technical pain signals before reaching out — open job postings for hard-to-fill roles, negative app store reviews, or performance issues in their product.