Marketing agencies prospecting for new clients face a credibility challenge — their prospects know exactly how outreach works. DealForge data shows agency-to-agency outreach has the highest open rates but lower reply rates, requiring concrete social proof and specific niche hooks.
Based on cross-industry DealForge platform data (industry-specific data pending volume threshold). All data is anonymized and aggregated — no individual user or prospect data is exposed. Industries below the 50-send threshold use cross-industry platform averages. Data covers the trailing 12 months. Last updated: Q2 2026.
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Marketing agency outreach achieves a 41% open rate on the DealForge platform, above average — but marketers are skeptical email recipients. Strong open rates paired with weak reply rates signal a credibility gap that social proof in the body copy resolves.
Agency-to-business sequences average 3.4 follow-ups. The most effective approach: lead with an audit insight or competitor ad spend data in the first email, then follow up with a relevant case study result.
Marketing agencies average a 7% reply rate. Top performers hit 10–12% by including a specific, verifiable claim ("we helped 3 Shopify brands in [niche] hit 4x ROAS") rather than generic capability statements.