Managed Service Providers prospect small-to-midsize businesses that are underserved by IT support. DealForge data shows MSP outreach performs best when it triggers the fear of downtime or breach — prospects in this space have visceral reactions to cybersecurity and reliability risks.
Based on cross-industry DealForge platform data (industry-specific data pending volume threshold). All data is anonymized and aggregated — no individual user or prospect data is exposed. Industries below the 50-send threshold use cross-industry platform averages. Data covers the trailing 12 months. Last updated: Q2 2026.
DealForge automates prospect discovery, research, and personalized outreach for MSPs professionals. Start with 30 free prospects — no credit card required.
MSP cold email averages 38% open rate on DealForge. Security-related subject lines consistently outperform general IT support pitches — mentioning a specific recent breach or vulnerability relevant to the prospect's industry triggers higher open rates.
MSP sequences average 3.1 follow-ups. The most effective approach layers urgency across touchpoints: initial risk observation, a relevant breach case study, a free assessment offer, and a direct ask for a call.
8% on the DealForge platform. Top MSPs differentiate by targeting companies in highly regulated industries (healthcare, finance, legal) where compliance requirements make the risk conversation more urgent and the buying motivation stronger.