ICP-based prospecting is a B2B sales methodology where the prospecting process is anchored to a precisely defined Ideal Customer Profile — the firmographic and behavioral attributes of your best-fit buyers — ensuring every prospect entering the pipeline is worth the time to research and contact.
ICP-based prospecting is a B2B lead generation approach where all prospect discovery, scoring, and prioritization flows from a precisely defined Ideal Customer Profile — ensuring every contact in the pipeline matches the firmographic and behavioral characteristics of your highest-converting buyers.
Define your ICP and get 30 matching prospects free.
In the ICP setup panel, you specify: target industry (one or multiple), company size range (employee count or revenue), target role or seniority level, geography (country or region), and optional qualifiers. DealForge also includes an AI ICP generator — describe your product in plain language and it suggests ICP attributes based on common buyer patterns.
Yes. Each product you define in DealForge gets its own ICP, autopilot loop, and prospect pipeline. If you sell to two different buyer segments — for example, SMB SaaS founders and enterprise procurement managers — you run two products with two ICPs simultaneously.
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