The process of identifying and initiating contact with businesses (not consumers) that are potential buyers of your product or service. B2B prospecting involves researching target companies, finding the right contacts within those companies, and reaching out with relevant messaging.
B2B prospecting has three distinct failure modes: wrong companies (bad ICP), wrong contacts (title mismatch), and wrong timing (no active pain). AI tools address all three by scoring fit, identifying decision-makers, and surfacing buying signals.
DealForge automates B2B prospecting end to end: AI discovers companies matching the user's ICP, finds and verifies decision-maker emails, researches each company's pain points, and drafts personalized outreach.
DealForge puts B2B Prospecting to work automatically — from ICP definition to verified leads to personalized outreach.
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