✦ Glossary

Sales Development Representative (SDR)

A sales role focused exclusively on outbound prospecting: finding leads, qualifying them, and booking discovery calls for account executives. SDRs typically do not close deals — their job is to fill the pipeline with qualified meetings.

Why It Matters

A full-time SDR costs $60,000–$90,000/year plus benefits, takes 3–4 months to ramp, and typically books 5–10 qualified meetings per month. AI-powered prospecting tools now automate the research and drafting tasks that consume 70% of an SDR's time.

In DealForge

DealForge acts as an AI SDR — it finds prospects, researches pain points, writes personalized emails, and automates sending — at a fraction of the cost of a human hire.

See it in action.

DealForge puts SDR to work automatically — from ICP definition to verified leads to personalized outreach.

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