Software that manages a company's interactions with current and potential customers. A CRM tracks prospect records, deal stages, communication history, and sales activity. Examples include Salesforce, HubSpot, Pipedrive, and Close.
CRMs are the system of record for sales — but they don't generate leads or write outreach. They store what happens after the conversation starts. AI prospecting tools like DealForge sit upstream of the CRM, filling it with pre-qualified, pre-researched prospects ready for reps to work.
DealForge generates the leads and outreach that eventually flow into a CRM. Prospects researched, emailed, and interested are exported or manually moved into CRM workflows for rep follow-through.
DealForge puts CRM to work automatically — from ICP definition to verified leads to personalized outreach.
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